FMCG advertisers spent the largest share of targeted social media advertising using the service myTarget in Russia and the CIS on the age group from 25 to 34 years in 2020. The second most popular target audience segment was between 35 and 44 years old.
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group
Characteristic
Advertising spending share
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The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group." Chart. May 25, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 2020, by Age Group." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group Statista, https://www.statista.com/statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/ (last visited August 25, 2024)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group [Graph], My.com, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/