FMCG targeting ad spend in Russia and CIS 2020, by age

Published by Statista Research Department, Jun 1, 2022
FMCG advertisers spent the largest share of targeted social media advertising using the service myTarget in Russia and the CIS on the age group from 25 to 34 years in 2020. The second most popular target audience segment was between 35 and 44 years old.

Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group

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Source

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Release date

May 2021

Region

Asia, Russia

Survey time period

2020

Supplementary notes

The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.

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