In most FMCG categories, advertisers preferred to spend their budget on branding payment model on social media using the service myTarget in Russia and the CIS in the fourth quarter of 2020. In that model, revenues from advertising were calculated using cost-per-mille or cost-per-view bidding. When advertising retail stores, 23 percent of the expenditure was occupied by performance advertising models, such as cost-per-click or cost-per-install.
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category." Chart. May 25, 2021. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Payment Model and Product Category." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category Statista, https://www.statista.com/statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/ (last visited May 09, 2024)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category [Graph], My.com, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/