Approximately three quarters of the total advertising spending on social media via the service myTarget in Russia and the CIS were allocated toward cross-platform campaigns in the fourth quarter of 2020. Desktop advertising accounted for 17 percent of the spend.
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device
The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device." Chart. May 25, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Device." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device Statista, https://www.statista.com/statistics/1241735/fmcg-advertising-share-by-device-russia-cis/ (last visited November 03, 2024)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device [Graph], My.com, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
