FMCG brands spent the largest share of their advertising budget on pre-roll campaigns on the targeting service myTarget in major social media in Russia and the CIS in the fourth quarter of 2020. Multiformat placements were the second most popular campaign format.
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format
The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format." Chart. May 25, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Format." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format Statista, https://www.statista.com/statistics/1241715/fmcg-advertising-share-by-format-russia-cis/ (last visited December 03, 2024)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph], My.com, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
