Between March 2020 and February 2021, the cost per install (CPI) of casual gaming apps via iOS amounted to 4.30 U.S. dollars, compared to an overall average of 1.15 U.S. dollars for Android. The difference is most pronounced in the puzzle gaming segment, with iOS puzzle game players being four times as expensive to acquire than Android ones.
Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and platform
(in U.S. dollars)
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Liftoff. (May 25, 2021). Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and platform (in U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1241651/global-cpi-casual-gaming-apps-genre-platform/
Liftoff. "Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and platform (in U.S. dollars)." Chart. May 25, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1241651/global-cpi-casual-gaming-apps-genre-platform/
Liftoff. (2021). Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and platform (in U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1241651/global-cpi-casual-gaming-apps-genre-platform/
Liftoff. "Cost per Install (Cpi) of Casual Gaming Apps Worldwide from March 2020 to February 2021, by Genre and Platform (in U.S. Dollars)." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241651/global-cpi-casual-gaming-apps-genre-platform/
Liftoff, Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and platform (in U.S. dollars) Statista, https://www.statista.com/statistics/1241651/global-cpi-casual-gaming-apps-genre-platform/ (last visited October 31, 2024)
Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and platform (in U.S. dollars) [Graph], Liftoff, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241651/global-cpi-casual-gaming-apps-genre-platform/
