Between February 2022 to January 2023, casual gaming app cost per install (CPI) increased at the beginning of the year before dropping in summer and stabilizing throughout the rest of the measured period. The lowest CPI for the genre was in June 2022 at 0.81 U.S. dollars. The release of Apple's ATT has significantly impacted the genre.
Monthly cost per install (CPI) of casual gaming apps worldwide from February 2022 to January 2023
(in U.S. dollars)
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Liftoff. (April 18, 2023). Monthly cost per install (CPI) of casual gaming apps worldwide from February 2022 to January 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1241648/monthly-cpi-casual-gaming-apps/
Liftoff. "Monthly cost per install (CPI) of casual gaming apps worldwide from February 2022 to January 2023 (in U.S. dollars)." Chart. April 18, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1241648/monthly-cpi-casual-gaming-apps/
Liftoff. (2023). Monthly cost per install (CPI) of casual gaming apps worldwide from February 2022 to January 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1241648/monthly-cpi-casual-gaming-apps/
Liftoff. "Monthly Cost per Install (Cpi) of Casual Gaming Apps Worldwide from February 2022 to January 2023 (in U.S. Dollars)." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1241648/monthly-cpi-casual-gaming-apps/
Liftoff, Monthly cost per install (CPI) of casual gaming apps worldwide from February 2022 to January 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1241648/monthly-cpi-casual-gaming-apps/ (last visited December 30, 2024)
Monthly cost per install (CPI) of casual gaming apps worldwide from February 2022 to January 2023 (in U.S. dollars) [Graph], Liftoff, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1241648/monthly-cpi-casual-gaming-apps/
