Casual gaming app ROAS worldwide 2022-2023, by genre

Published by
J. Clement,
May 30, 2024
Between February 2022 and January 2023, simulation genre gaming apps had the highest return on ad spend (ROAS) at 8.5 percent by day 7 of use. In comparison, puzzle gaming apps had a ROAS of 6.9 percent by day 7.

Return on ad spend (ROAS) generated by casual gaming apps worldwide from February 2022 to January 2023, by genre

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Release date

April 2023

Region

Worldwide

Survey time period

February 2022 to January 2023

Supplementary notes

Data is based on 390 billion impressions, 16.7 billion clicks, and 100 million installs.

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Statistics on " Video gaming genres: casual gaming "

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Other statistics that may interest you Video gaming genres: casual gaming

Overview

8

Gaming behavior

8

App performance

7

Puzzle games

4

Match games

5

Leading companies

8

Further related statistics

7

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Statistics

Topics

Video gaming genres: casual gamingMobile gaming market in the United StatesMobile gaming market leadersMobile gaming habits in the United States
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* For commercial use only

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