Between April 1, 2023, and April 1, 2024, the average cost per install of (CPI) of lifestyle gaming apps globally was 2.95 U.S. dollars. In comparison, puzzle gaming apps had a CPI of 2.23 U.S. dollars. The overage CPI for casual gaming apps increased compared to the previous measured period.
Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre
(in U.S. dollars)
Characteristic
Cost in U.S. dollars
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Liftoff. (April 24, 2024). Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/
Liftoff. "Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars)." Chart. April 24, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/
Liftoff. (2024). Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/
Liftoff. "Cost per Install (Cpi) of Casual Gaming Apps Worldwide from April 2023 to April 2024, by Genre (in U.S. Dollars)." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/
Liftoff, Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars) Statista, https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/ (last visited July 22, 2024)
Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars) [Graph], Liftoff, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/