Casual gaming app CPI worldwide 2023-2024, by genre

Published by
J. Clement,
Dec 10, 2024

Between April 1, 2023, and April 1, 2024, the average cost per install of (CPI) of lifestyle gaming apps globally was 2.95 U.S. dollars. In comparison, puzzle gaming apps had a CPI of 2.23 U.S. dollars. The overage CPI for casual gaming apps increased compared to the previous measured period.

Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars)

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Release date

April 2024

Region

Worldwide

Survey time period

April 1, 2023 to April 1, 2024

Supplementary notes

Data is based on 355 billion impressions, 36 billion clicks, and 90 million installs.

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Statistics on " Video gaming genres: casual gaming "

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Other statistics that may interest you Video gaming genres: casual gaming

Overview

8

Gaming behavior

8

App performance

7

Puzzle games

4

Match games

5

Leading companies

8

Further related statistics

7

Further Content: You might find this interesting as well

Statistics

Topics

Video gaming genres: casual gamingMobile gaming market in the United StatesMobile gaming market leadersMobile gaming habits in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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