Between April 2023 and March 2024, the average cost per install (CPI) of casual gaming apps worldwide amounted to 2.17 U.S. dollars. This figure is up from the 0.98 U.S. dollars CPI from 2022 to 2023. This figure has been strongly impacted by Apple's ATT.
Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Liftoff. (April 24, 2024). Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1241641/cpi-casual-gaming-apps-worldwide/
Liftoff. "Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars)." Chart. April 24, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1241641/cpi-casual-gaming-apps-worldwide/
Liftoff. (2024). Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1241641/cpi-casual-gaming-apps-worldwide/
Liftoff. "Cost per Install (Cpi) of Casual Gaming Apps Worldwide from 2019 to 2024 (in U.S. Dollars)." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1241641/cpi-casual-gaming-apps-worldwide/
Liftoff, Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/1241641/cpi-casual-gaming-apps-worldwide/ (last visited December 21, 2024)
Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars) [Graph], Liftoff, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1241641/cpi-casual-gaming-apps-worldwide/
