FMCG ad share on social media in Russia and CIS 2020, by product

Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category

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Source

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Release date

May 2021

Region

Asia, Russia

Survey time period

Q4 2020

Supplementary notes

* Calculated manually by deducting other categories' share from 100 percent.
The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.

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