Leading reasons for making sustainable shopping 2020

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted in December 2020, around 55 percent of Chinese respondents said they chose to buy sustainable products because of their superior quality. Approximately 35 percent of respondents stated that they decided to purchase sustainable products because it's trendy.

Leading reasons for choosing sustainable products among consumers in China as of December 2020

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Release date

December 2020

Region

China

Survey time period

November 27 to December 10, 2020

Number of respondents

5,213 respondents

Method of interview

Questionnaire

Supplementary notes

The survey was conducted among:
49.72 percent of female respondents and 50.28 percent male respondents.
6.87 percent aged 20 years and below, 32.86 percent aged 21 to 30 years, 24.96 percent aged 31 to 40 years, 14.62 percent aged 41 to 50 years, 14.89 percent aged 51 to 60 years, and 5.81 percent aged above 60 years.

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