According to a survey among young Chinese luxury consumers, around 32.1 percent of respondents said that they would like to pay closer attention to the luxury brands that collaborate with their favorite video games. Approximately 18.9 percent of consumers said that they are willing to purchase collaborative luxury items.
Impacts on consumer behavior when luxury brands collaborate with their favorite video games as of November 2020
among young luxury consumers in higher-tier cities and overseas
Method of interview
Questionnaire
Supplementary notes
Original question: what would you do if your favorite video games/ video game characters are in collaboration with luxury brands?
The survey was conducted among 33.4 percent of males respondents and 66.6 percent of female respondents.
22.7 percent of respondents were born in 1995 or later, 28.4 percent of respondents were born between 1990 and 1995, 48.9 percent of respondents were born before 1990.
47.2 percent of respondents had a monthly income below 10,000 yuan, 40.9 percent of respondents had a monthly income between 10,000 and 50,000 yuan. 5.9 percent of respondents earned monthly between 50,000 and 100,000 yuan, and 6 percent of respondents earned more than 100,000 yuan monthly.
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199IT. (May 26, 2021). Impacts on consumer behavior when luxury brands collaborate with their favorite video games as of November 2020 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1241398/china-attitude-towards-collaboration-between-luxury-brands-and-video-games/
199IT. "Impacts on consumer behavior when luxury brands collaborate with their favorite video games as of November 2020." Chart. May 26, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1241398/china-attitude-towards-collaboration-between-luxury-brands-and-video-games/
199IT. (2021). Impacts on consumer behavior when luxury brands collaborate with their favorite video games as of November 2020. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1241398/china-attitude-towards-collaboration-between-luxury-brands-and-video-games/
199IT. "Impacts on Consumer Behavior When Luxury Brands Collaborate with Their Favorite Video Games as of November 2020." Statista, Statista Inc., 26 May 2021, https://www.statista.com/statistics/1241398/china-attitude-towards-collaboration-between-luxury-brands-and-video-games/
199IT, Impacts on consumer behavior when luxury brands collaborate with their favorite video games as of November 2020 Statista, https://www.statista.com/statistics/1241398/china-attitude-towards-collaboration-between-luxury-brands-and-video-games/ (last visited December 19, 2024)
Impacts on consumer behavior when luxury brands collaborate with their favorite video games as of November 2020 [Graph], 199IT, May 26, 2021. [Online]. Available: https://www.statista.com/statistics/1241398/china-attitude-towards-collaboration-between-luxury-brands-and-video-games/
