Active Instagram users India 2020, by city tier

Published by
Tanushree Basuroy,
Sep 29, 2022
According to a survey conducted on social media usage across India in October and November 2020, tier1 cities responded with the highest share of active users on Instagram. The average across tier 1, 2, and 3 cities was 72 percent during the survey period. According to the source, active referred to respondents who spent at least half an hour daily on the Facebook-owned app.

Active Instagram users across India in October and November 2020, by city tier

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Sources

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Release date

January 2021

Region

India

Survey time period

October and November 2020

Number of respondents

9,839 respondents

Special properties

across 203 cities.

Method of interview

Online survey

Supplementary notes

Percentages may not add up to 100 percent due to rounding off.

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