thredUP brand profile in the United States 2023
How high is the brand awareness of thredUP in the United States?
When it comes to second-hand apparel online shop users, brand awareness of thredUP is at 58 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is thredUP in the United States?
In total, 19 percent of U.S. second-hand apparel online shop users say they like thredUP. However, in actuality, among the 58 percent of U.S. respondents who know thredUP, 33 percent of people like the brand.
What is the usage share of thredUP in the United States?
All in all, 15 percent of second-hand apparel online shop users in the United States use thredUP. That means, of the 58 percent who know the brand, 26 percent use them.
How loyal are the customers of thredUP?
Around 12 percent of second-hand apparel online shop users in the United States say they are likely to use thredUP again. Set in relation to the 15 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around thredUP in the United States?
In September 2023, about 14 percent of U.S. second-hand apparel online shop users had heard about thredUP in the media, on social media, or in advertising over the past three months. Of the 58 percent who know the brand, that's 24 percent, meaning at the time of the survey there's some buzz around thredUP in the United States.
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