Poshmark brand profile in the United States 2023
How high is the brand awareness of Poshmark in the United States?
When it comes to second-hand apparel online shop users, brand awareness of Poshmark is at 73 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Poshmark in the United States?
In total, 37 percent of U.S. second-hand apparel online shop users say they like Poshmark. However, in actuality, among the 73 percent of U.S. respondents who know Poshmark, 51 percent of people like the brand.
What is the usage share of Poshmark in the United States?
All in all, 29 percent of second-hand apparel online shop users in the United States use Poshmark. That means, of the 73 percent who know the brand, 40 percent use them.
How loyal are the customers of Poshmark?
Around 22 percent of second-hand apparel online shop users in the United States say they are likely to use Poshmark again. Set in relation to the 29 percent usage share of the brand, this means that 76 percent of their customers show loyalty to the brand.
What's the buzz around Poshmark in the United States?
In September 2023, about 30 percent of U.S. second-hand apparel online shop users had heard about Poshmark in the media, on social media, or in advertising over the past three months. Of the 73 percent who know the brand, that's 41 percent, meaning at the time of the survey there's some buzz around Poshmark in the United States.
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