eBay brand profile U.S. 2024

How high is the brand awareness of eBay in the United States?
When it comes to second-hand apparel online shop users, brand awareness of eBay is at 94 % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is eBay in the United States?
In total, 58 % of U.S. second-hand apparel online shop users say they like eBay.

What is the usage share of eBay in the United States?
All in all, 52 % of second-hand apparel online shop users in the United States use eBay.

How loyal are the customers of eBay?
Around 43 % of second-hand apparel online shop users in the United States say they are likely to use eBay again. Set in relation to the 52 % usage share of the brand, this means that 83 % of their customers show loyalty to the brand.

What's the buzz around eBay in the United States?
In March 2024, about 49 % of U.S. second-hand apparel online shop users had heard about eBay in the media, on social media, or in advertising over the past three months.

eBay brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

881 respondents

Age group

18-64 years

Special properties

respondents who use second-hand apparel online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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