ROMWE brand profile in the United States 2022
When it comes to fashion online shop users, brand awareness of ROMWE is at 31% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ROMWE in the United States?
In total, 10% of U.S. fashion online shop users say they like ROMWE. However, in actuality, among the 31% of U.S. respondents who know ROMWE, 32% of people like the brand.
What is the usage share of ROMWE in the United States?
All in all, 8% of fashion online shop users in the United States use ROMWE. That means, of the 31% who know the brand, 26% use them.
How loyal are the customers of ROMWE?
Around 6% of fashion online shop users in the United States say they are likely to use ROMWE again. Set in relation to the 8% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around ROMWE in the United States?
In June 2022, about 7% of U.S. fashion online shop users had heard about ROMWE in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around ROMWE in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.