CVS brand profile in the United States 2023
How high is the brand awareness of CVS in the United States?
When it comes to beauty and health online shop users, brand awareness of CVS is at 89 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is CVS in the United States?
In total, 43 percent of U.S. beauty and health online shop users say they like CVS. However, in actuality, among the 89 percent of U.S. respondents who know CVS, 48 percent of people like the brand.
What is the usage share of CVS in the United States?
All in all, 40 percent of beauty and health online shop users in the United States use CVS. That means, of the 89 percent who know the brand, 45 percent use them.
How loyal are the customers of CVS?
Around 32 percent of beauty and health online shop users in the United States say they are likely to use CVS again. Set in relation to the 40 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around CVS in the United States?
In September 2023, about 36 percent of U.S. beauty and health online shop users had heard about CVS in the media, on social media, or in advertising over the past three months. Of the 89 percent who know the brand, that's 40 percent, meaning at the time of the survey there's some buzz around CVS in the United States.
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