From 2017 to 2021, Biuro Reklamy TVP analyzed 25,000 TV commercial videos. It can be observed that the share of TV ads with the participation of actors does not fall below 62 percent. In 2019, the percentage of these ads peaked at 71 percent.
Share of TV commercial videos with the participation of actors in Poland from 2017 to 2021
* Study conducted between 2017 and 2021, always analyzing TV commercial videos aired between January and March of each year. Each year, 5 thousand commercials were analyzed.
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MarketingPrzyKawie.pl. (June 1, 2021). Share of TV commercial videos with the participation of actors in Poland from 2017 to 2021 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1241022/poland-tv-ads-with-actors/
MarketingPrzyKawie.pl. "Share of TV commercial videos with the participation of actors in Poland from 2017 to 2021." Chart. June 1, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1241022/poland-tv-ads-with-actors/
MarketingPrzyKawie.pl. (2021). Share of TV commercial videos with the participation of actors in Poland from 2017 to 2021. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1241022/poland-tv-ads-with-actors/
MarketingPrzyKawie.pl. "Share of Tv Commercial Videos with The Participation of Actors in Poland from 2017 to 2021." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/1241022/poland-tv-ads-with-actors/
MarketingPrzyKawie.pl, Share of TV commercial videos with the participation of actors in Poland from 2017 to 2021 Statista, https://www.statista.com/statistics/1241022/poland-tv-ads-with-actors/ (last visited December 18, 2024)
Share of TV commercial videos with the participation of actors in Poland from 2017 to 2021 [Graph], MarketingPrzyKawie.pl, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/1241022/poland-tv-ads-with-actors/