Share of TV ads with actors in Poland 2017-2021

Published by Małgorzata Puzio, Dec 2, 2022
From 2017 to 2021, Biuro Reklamy TVP analyzed 25,000 TV commercial videos. It can be observed that the share of TV ads with the participation of actors does not fall below 62 percent. In 2019, the percentage of these ads peaked at 71 percent.

Share of TV commercial videos with the participation of actors in Poland from 2017 to 2021

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Release date

June 2021

Region

Poland

Survey time period

January 2017 to March 2021

Number of respondents

25,000*

Special properties

TV commercial videos

Supplementary notes

* Study conducted between 2017 and 2021, always analyzing TV commercial videos aired between January and March of each year. Each year, 5 thousand commercials were analyzed.

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