The penetration rate of smart TVs in the United States amounted to 74 percent as of 2023 and was thus more popular than connected TV devices. The penetration rates of both connected smart TVs and connected streaming devices in U.S. TV households increased compared with the previous year.
CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023
Characteristic
Connected TV device
Connected Smart TV
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Leichtman Research Group. (June 2, 2023). CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/?locale=en
Leichtman Research Group. "CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023." Chart. June 2, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/?locale=en
Leichtman Research Group. (2023). CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/?locale=en
Leichtman Research Group. "Ctv Device and Connected Smart Tv Penetration Rate in Tv Households in The United States from 2015 to 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/?locale=en
Leichtman Research Group, CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023 Statista, https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/?locale=en (last visited September 01, 2024)
CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023 [Graph], Leichtman Research Group, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/?locale=en