Penetration of streaming media player and smart TV in the U.S. 2021-2024

Published by
Julia Stoll,
Oct 1, 2024

The penetration rate of smart TVs in the United States amounted to 79 percent as of 2024 and was thus more popular than streaming media players. The penetration rates of both smart TVs and connected streaming devices in U.S. TV households increased compared with 2021.

Streaming media player and smart TV penetration rate in TV households in the United States from 2021 to 2024

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Release date

September 2024

Region

United States

Survey time period

2021 to 2024

Number of respondents

2,517 respondents

Age group

16-74 years

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Overview

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Device brands and streaming services

5

Consumer behavior

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Perception of CTV ads

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Smart and connected TVsTV signal technologiesTV sets in EuropeSmart TVs in Germany
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