As of 2021, about 79 percent of the surveyed respondents belonging to Generation Z were willing to pay more for clean energy.
On the contrary, just one-third of the older generation belonging to baby boomers had a willingness to pay more for clean energy.
Willingness of customers to pay more for clean energy as of 2021, by generation
Characteristic
Share of respondents
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Oracle, & Untold. (April 16, 2021). Willingness of customers to pay more for clean energy as of 2021, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/
Oracle, und Untold. "Willingness of customers to pay more for clean energy as of 2021, by generation." Chart. April 16, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/
Oracle, Untold. (2021). Willingness of customers to pay more for clean energy as of 2021, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/
Oracle, and Untold. "Willingness of Customers to Pay More for Clean Energy as of 2021, by Generation." Statista, Statista Inc., 16 Apr 2021, https://www.statista.com/statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/
Oracle & Untold, Willingness of customers to pay more for clean energy as of 2021, by generation Statista, https://www.statista.com/statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/ (last visited August 25, 2024)
Willingness of customers to pay more for clean energy as of 2021, by generation [Graph], Oracle, & Untold, April 16, 2021. [Online]. Available: https://www.statista.com/statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/