As the end of the coronavirus (COVID-19) pandemic inches closer in 2021, many consumers in the United States planned to indulge themselves when shopping. Specifically, about 70 percent of U.S. millennials intended to spend extra on leisure products and services in order to treat themselves as of February 2021. Only about of a third of baby boomers planned to the same during the measured period.
Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by generation
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Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by generation
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The question was phrased by the source as follows:
"With regard to products and services you will spend money on, do you plan to splurge/treat yourself in 2021?"
Figures may not sum to 100% due to rounding.
The source adds that "the Traditionalist/Silent Generation is not included due to a low sample size."
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McKinsey & Company. (May 13, 2021). Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by generation [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1240749/share-of-us-consumers-that-plan-to-treat-themselves-by-generation/
McKinsey & Company. "Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by generation." Chart. May 13, 2021. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1240749/share-of-us-consumers-that-plan-to-treat-themselves-by-generation/
McKinsey & Company. (2021). Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by generation. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1240749/share-of-us-consumers-that-plan-to-treat-themselves-by-generation/
McKinsey & Company. "Share of Consumers in The United States That Plan to Splurge or Treat Themselves Due to The Coronavirus (Covid-19) Pandemic in 2021, by Generation." Statista, Statista Inc., 13 May 2021, https://www.statista.com/statistics/1240749/share-of-us-consumers-that-plan-to-treat-themselves-by-generation/
McKinsey & Company, Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by generation Statista, https://www.statista.com/statistics/1240749/share-of-us-consumers-that-plan-to-treat-themselves-by-generation/ (last visited March 16, 2025)
Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by generation [Graph], McKinsey & Company, May 13, 2021. [Online]. Available: https://www.statista.com/statistics/1240749/share-of-us-consumers-that-plan-to-treat-themselves-by-generation/
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