For over a year, the coronavirus (COVID-19) pandemic impacted the lives of people around the world, requiring them to isolate and stay socially distant for months on end. As the end of the pandemic inches closer in 2021, many individuals in the United States intend to treat themselves. While approximately 15 percent of U.S. consumers were ready to splurge on entertainment out of home at any time, roughly 45 percent stated they would hold off until the government lifts restrictions or until the virus stops spreading.
Triggers for when consumers in the United States plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category
Characteristic
Anytime
When I am vaccinated
When my family is vaccinated
When government restrictions are lifted / COVID-19 stops spreading
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Triggers for when consumers in the United States plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category
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McKinsey & Company. (May 13, 2021). Triggers for when consumers in the United States plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1240694/triggers-for-when-us-consumers-plan-to-treat-themselves-by-leisure-category/
McKinsey & Company. "Triggers for when consumers in the United States plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category." Chart. May 13, 2021. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1240694/triggers-for-when-us-consumers-plan-to-treat-themselves-by-leisure-category/
McKinsey & Company. (2021). Triggers for when consumers in the United States plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1240694/triggers-for-when-us-consumers-plan-to-treat-themselves-by-leisure-category/
McKinsey & Company. "Triggers for When Consumers in The United States Plan to Splurge or Treat Themselves Due to The Coronavirus (Covid-19) Pandemic in 2021, by Leisure Category." Statista, Statista Inc., 13 May 2021, https://www.statista.com/statistics/1240694/triggers-for-when-us-consumers-plan-to-treat-themselves-by-leisure-category/
McKinsey & Company, Triggers for when consumers in the United States plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category Statista, https://www.statista.com/statistics/1240694/triggers-for-when-us-consumers-plan-to-treat-themselves-by-leisure-category/ (last visited March 14, 2025)
Triggers for when consumers in the United States plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category [Graph], McKinsey & Company, May 13, 2021. [Online]. Available: https://www.statista.com/statistics/1240694/triggers-for-when-us-consumers-plan-to-treat-themselves-by-leisure-category/
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