During a late 2021 survey, approximately 17 percent of responding consumers from the United States said that they hated ads they saw when using a search engine and tried to avoid clicking on them. On the other hand, roughly 23 percent believed the ads were useful and said that it was often ads that they wanted to click.
Consumer opinion on advertising in search engines in the United States as of December 2021
Characteristic
Share of respondents
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SurveyMonkey. (May 14, 2023). Consumer opinion on advertising in search engines in the United States as of December 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1240683/product-placement-search-results-usa/
SurveyMonkey. "Consumer opinion on advertising in search engines in the United States as of December 2021." Chart. May 14, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1240683/product-placement-search-results-usa/
SurveyMonkey. (2023). Consumer opinion on advertising in search engines in the United States as of December 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1240683/product-placement-search-results-usa/
SurveyMonkey. "Consumer Opinion on Advertising in Search Engines in The United States as of December 2021." Statista, Statista Inc., 14 May 2023, https://www.statista.com/statistics/1240683/product-placement-search-results-usa/
SurveyMonkey, Consumer opinion on advertising in search engines in the United States as of December 2021 Statista, https://www.statista.com/statistics/1240683/product-placement-search-results-usa/ (last visited August 24, 2024)
Consumer opinion on advertising in search engines in the United States as of December 2021 [Graph], SurveyMonkey, May 14, 2023. [Online]. Available: https://www.statista.com/statistics/1240683/product-placement-search-results-usa/