Brands' e-commerce sales share from selling on Amazon in the U.S. 2020
In 2020, 40 percent of brands that were selling on Amazon in the United States (U.S.) generated 51 percent to 75 percent of their total e-commerce sales through selling on the platform. Up to a half of total e-commerce sales of 53 percent of the brands surveyed had been generated thanks to selling on Amazon.
