Google search CTR in the U.S. 2020, by type

Published by
Tiago Bianchi,
May 10, 2023
In 2020, more than 68 percent of Google searches in the United States were zero-click searches. Out of the remaining 32 percent, 29.8 percent resulted in clicks on organic search results and 1.9 percent in paid search results.

Google search click-through rate (CTR) in the United States as of Q4 2020, by type

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Release date

March 2021

Region

United States

Survey time period

Q4 2020

Special properties

desktop and mobile devices; SimilarWeb's 100M+ user clickstream panel

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Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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