Most advantageous aspects of selling on Amazon according to brands in the U.S. 2020
A recent survey conducted with a national sample of 1,000+ retail business decision makers in the United States revealed that 91 percent of the brands selling on Amazon stated that the best benefits of selling on the online marketplace were "acquiring new customers" and "an increased volume of sales." 88 percent of the surveyed brands had seen "accessing to customer insights and analytics" and "generating brand awareness" as benefits they get by selling on Amazon. Respondets were asked to indicate how much they agree or disagree with various statements about “the best part of selling on Amazon".