In 2020, nearly two-thirds of Google searches were zero-click searches. Out of the remaining 35 percent, 33.59 percent resulted in clicks on organic search results and 1.59 percent in paid search results.
Google search click-through rate (CTR) worldwide in 2020, by type
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SparkToro. (March 22, 2021). Google search click-through rate (CTR) worldwide in 2020, by type [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1240608/google-search-ctr-worldwide/
SparkToro. "Google search click-through rate (CTR) worldwide in 2020, by type." Chart. March 22, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1240608/google-search-ctr-worldwide/
SparkToro. (2021). Google search click-through rate (CTR) worldwide in 2020, by type. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1240608/google-search-ctr-worldwide/
SparkToro. "Google Search Click-through Rate (Ctr) Worldwide in 2020, by Type." Statista, Statista Inc., 22 Mar 2021, https://www.statista.com/statistics/1240608/google-search-ctr-worldwide/
SparkToro, Google search click-through rate (CTR) worldwide in 2020, by type Statista, https://www.statista.com/statistics/1240608/google-search-ctr-worldwide/ (last visited December 19, 2024)
Google search click-through rate (CTR) worldwide in 2020, by type [Graph], SparkToro, March 22, 2021. [Online]. Available: https://www.statista.com/statistics/1240608/google-search-ctr-worldwide/
