In 2020, the year of the coronavirus outbreak, social advertising on television by the government in India saw an increase in volume, especially during the lockdown period when ad volumes touched 30 million seconds. The overall government ad volume in 2020 totaled 90 million seconds indicating a 12 percent growth from the previous year.
Government social ad volume on television in India from 2019 to 2020, by pandemic phase
(in million seconds)
Note: Time periods for 2019 figures coincide with months of pandemic phases i.e. pre-COVID (January to February), during lockdown (March to June), unlock (July to September) and year-ender (October to December).
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BestMediaInfo. (March 1, 2021). Government social ad volume on television in India from 2019 to 2020, by pandemic phase (in million seconds) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1240467/india-government-ad-volume-on-television-by-pandemic-phase/
BestMediaInfo. "Government social ad volume on television in India from 2019 to 2020, by pandemic phase (in million seconds)." Chart. March 1, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1240467/india-government-ad-volume-on-television-by-pandemic-phase/
BestMediaInfo. (2021). Government social ad volume on television in India from 2019 to 2020, by pandemic phase (in million seconds). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1240467/india-government-ad-volume-on-television-by-pandemic-phase/
BestMediaInfo. "Government Social Ad Volume on Television in India from 2019 to 2020, by Pandemic Phase (in Million Seconds)." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1240467/india-government-ad-volume-on-television-by-pandemic-phase/
BestMediaInfo, Government social ad volume on television in India from 2019 to 2020, by pandemic phase (in million seconds) Statista, https://www.statista.com/statistics/1240467/india-government-ad-volume-on-television-by-pandemic-phase/ (last visited November 22, 2024)
Government social ad volume on television in India from 2019 to 2020, by pandemic phase (in million seconds) [Graph], BestMediaInfo, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1240467/india-government-ad-volume-on-television-by-pandemic-phase/
