According to a survey conducted in August 2020 on beauty and skincare market in China, online marketplaces, such as Tmall and Taobao, were the most frequently used online channel when buying cosmetic products, with over 58 percent of the respondents stated so. Brand official website and cross-border e-commerce platform were another two popular online sources among Chinese consumers.
Leading online channels used by Chinese consumers to purchase cosmetics and skincare products as of August 2020
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jrj.com. (December 16, 2020). Leading online channels used by Chinese consumers to purchase cosmetics and skincare products as of August 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1240423/china-major-online-channels-to-buy-beauty-products/
jrj.com. "Leading online channels used by Chinese consumers to purchase cosmetics and skincare products as of August 2020." Chart. December 16, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1240423/china-major-online-channels-to-buy-beauty-products/
jrj.com. (2020). Leading online channels used by Chinese consumers to purchase cosmetics and skincare products as of August 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1240423/china-major-online-channels-to-buy-beauty-products/
jrj.com. "Leading Online Channels Used by Chinese Consumers to Purchase Cosmetics and Skincare Products as of August 2020." Statista, Statista Inc., 16 Dec 2020, https://www.statista.com/statistics/1240423/china-major-online-channels-to-buy-beauty-products/
jrj.com, Leading online channels used by Chinese consumers to purchase cosmetics and skincare products as of August 2020 Statista, https://www.statista.com/statistics/1240423/china-major-online-channels-to-buy-beauty-products/ (last visited November 21, 2024)
Leading online channels used by Chinese consumers to purchase cosmetics and skincare products as of August 2020 [Graph], jrj.com, December 16, 2020. [Online]. Available: https://www.statista.com/statistics/1240423/china-major-online-channels-to-buy-beauty-products/