Facebook's mobile advertising spending on Android grew by 86 percent in July 2021 compared to the same period in the previous year, whereas for iOS it increased by 25 percent in the same period. This divergence in growth came following Apple's changes to its identifier for advertisers (IDFA), which came into effect in April 2021.
Change in Facebook mobile advertising spending in the United States from April to September 2021, by operating system
(OS)
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eMarketer. (November 5, 2021). Change in Facebook mobile advertising spending in the United States from April to September 2021, by operating system (OS) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1240240/facebook-mobile-ad-spend-change-os-us/
eMarketer. "Change in Facebook mobile advertising spending in the United States from April to September 2021, by operating system (OS)." Chart. November 5, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1240240/facebook-mobile-ad-spend-change-os-us/
eMarketer. (2021). Change in Facebook mobile advertising spending in the United States from April to September 2021, by operating system (OS). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1240240/facebook-mobile-ad-spend-change-os-us/
eMarketer. "Change in Facebook Mobile Advertising Spending in The United States from April to September 2021, by Operating System (Os)." Statista, Statista Inc., 5 Nov 2021, https://www.statista.com/statistics/1240240/facebook-mobile-ad-spend-change-os-us/
eMarketer, Change in Facebook mobile advertising spending in the United States from April to September 2021, by operating system (OS) Statista, https://www.statista.com/statistics/1240240/facebook-mobile-ad-spend-change-os-us/ (last visited November 21, 2024)
Change in Facebook mobile advertising spending in the United States from April to September 2021, by operating system (OS) [Graph], eMarketer, November 5, 2021. [Online]. Available: https://www.statista.com/statistics/1240240/facebook-mobile-ad-spend-change-os-us/