Facebook mobile ad spend growth in the U.S. 2021, by OS

Published by Statista Research Department, Jan 6, 2023
Facebook's mobile advertising spending on Android grew by 86 percent in July 2021 compared to the same period in the previous year, whereas for iOS it increased by 25 percent in the same period. This divergence in growth came following Apple's changes to its identifier for advertisers (IDFA), which came into effect in April 2021.

Change in Facebook mobile advertising spending in the United States from April to September 2021, by operating system (OS)

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Release date

November 2021

Region

United States

Survey time period

April to September 2020 and 2021

Method of interview

CATI, online interview

Supplementary notes

Represents activity on the source platform. Broader industry metrics may vary

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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