Leading YouTube channels made for kids worldwide 2024, by subscribers
As of July 2024, Cocomelon - Nursery Rhymes was the YouTube made-for-kids channel with the most subscribers, at 178 million. Kids Diana Show ranked second, with approximately 123 million subscribers, followed by Vlad and Niki with 120 million subscribers. Content for children has become increasingly popular recently, and some of the highest-earning YouTubers are under the age of 16.
YouTube is the children’s favorite
While mobile phones and tablets can be useful to complete school assignments, mobile gaming and watching YouTube videos were the most popular activities for kids worldwide in 2021. YouTube achieved popularity among children worldwide thanks to the curated content tailor-made to appease younger audiences. The YouTube video “Baby Shark Dance,” first published in 2016, was the first YouTube video to surpass 10 billion views in January 2021, and currently sits at over 11 billion views.
Children video apps usage
As in the case of grownups, video apps have been acquiring acquired larger user bases and reaching unprecedented engagement levels among children during the first years of the global COVID-19 pandemic. While several social media platforms have been adding video features to their experiences, YouTube and TikTok were the most popular online video platforms for children: as of May 2022, the YouTube app usage rate among global children using Android devices was 31.6 percent, while TikTok ranked second with a usage rate of almost 20 percent. In the U.S., children spent over one hour daily on the YouTube app in 2021, while TikTok occupied U.S. children for 99 minutes daily on average in the same year.
