During a 2021 survey, 55 percent of responding internet users from Mexico who said that they did not feel represented in the majority of video ads they saw while streaming digital video content stated the reason for that fact was that the products the ads were selling were not local. This was the leading reason in all surveyed countries.
Reasons why internet users did not feel represented in digital video advertising in selected countries in Latin America in 1st quarter 2021
Characteristic
Language, my native language isn't used enough or it is a combination of Spanish or Portuguese and English
The ad is a translated version of its English counterpart
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Penthera. (May 12, 2021). Reasons why internet users did not feel represented in digital video advertising in selected countries in Latin America in 1st quarter 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1240151/reasons-digital-video-advertising-represent-diversity-latin-america/
Penthera. "Reasons why internet users did not feel represented in digital video advertising in selected countries in Latin America in 1st quarter 2021." Chart. May 12, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1240151/reasons-digital-video-advertising-represent-diversity-latin-america/
Penthera. (2021). Reasons why internet users did not feel represented in digital video advertising in selected countries in Latin America in 1st quarter 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1240151/reasons-digital-video-advertising-represent-diversity-latin-america/
Penthera. "Reasons Why Internet Users Did Not Feel Represented in Digital Video Advertising in Selected Countries in Latin America in 1st Quarter 2021." Statista, Statista Inc., 12 May 2021, https://www.statista.com/statistics/1240151/reasons-digital-video-advertising-represent-diversity-latin-america/
Penthera, Reasons why internet users did not feel represented in digital video advertising in selected countries in Latin America in 1st quarter 2021 Statista, https://www.statista.com/statistics/1240151/reasons-digital-video-advertising-represent-diversity-latin-america/ (last visited December 22, 2024)
Reasons why internet users did not feel represented in digital video advertising in selected countries in Latin America in 1st quarter 2021 [Graph], Penthera, May 12, 2021. [Online]. Available: https://www.statista.com/statistics/1240151/reasons-digital-video-advertising-represent-diversity-latin-america/
