In 2024, Ursus Romania had the most valuable brand portfolio, worth 237 million euros. It was followed by Altex with a brand portfolio of 194 million euros, decreasing by seven percent in value since 2023.
Most important brand portfolio values in Romania in 2024, by company (in million euros)*
Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm functions to serve the needs of different market segments. In simple words, brand portfolio encompasses all the brands offered by a single firm for sale to cater the needs of different groups of people.
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Brand Finance. (May 29, 2024). Most important brand portfolio values in Romania in 2024, by company (in million euros)* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1240143/romania-brand-portfolio-values/
Brand Finance. "Most important brand portfolio values in Romania in 2024, by company (in million euros)*." Chart. May 29, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1240143/romania-brand-portfolio-values/
Brand Finance. (2024). Most important brand portfolio values in Romania in 2024, by company (in million euros)*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1240143/romania-brand-portfolio-values/
Brand Finance. "Most Important Brand Portfolio Values in Romania in 2024, by Company (in Million Euros)*." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1240143/romania-brand-portfolio-values/
Brand Finance, Most important brand portfolio values in Romania in 2024, by company (in million euros)* Statista, https://www.statista.com/statistics/1240143/romania-brand-portfolio-values/ (last visited December 22, 2024)
Most important brand portfolio values in Romania in 2024, by company (in million euros)* [Graph], Brand Finance, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1240143/romania-brand-portfolio-values/
