A survey held in the United States in 2020 showed that Gen Z consumers were the most likely to cancel their on-demand TV services after the COVID-19 pandemic, with 52 percent saying that they planned to do so. The same percentage said the same about their live streaming television services, whereas just 40 percent planned to cancel their sports TV packages.
Plans to cancel television services post-COVID among consumers in the United States as of March 2020, by generation
Characteristic
Cable
Live streaming
On-demand
Sports packages
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Antennas Direct. (May 21, 2021). Plans to cancel television services post-COVID among consumers in the United States as of March 2020, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1240082/subscription-cancellation-tv-services-post-covid-us/
Antennas Direct. "Plans to cancel television services post-COVID among consumers in the United States as of March 2020, by generation." Chart. May 21, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1240082/subscription-cancellation-tv-services-post-covid-us/
Antennas Direct. (2021). Plans to cancel television services post-COVID among consumers in the United States as of March 2020, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1240082/subscription-cancellation-tv-services-post-covid-us/
Antennas Direct. "Plans to Cancel Television Services Post-covid among Consumers in The United States as of March 2020, by Generation." Statista, Statista Inc., 21 May 2021, https://www.statista.com/statistics/1240082/subscription-cancellation-tv-services-post-covid-us/
Antennas Direct, Plans to cancel television services post-COVID among consumers in the United States as of March 2020, by generation Statista, https://www.statista.com/statistics/1240082/subscription-cancellation-tv-services-post-covid-us/ (last visited July 22, 2024)
Plans to cancel television services post-COVID among consumers in the United States as of March 2020, by generation [Graph], Antennas Direct, May 21, 2021. [Online]. Available: https://www.statista.com/statistics/1240082/subscription-cancellation-tv-services-post-covid-us/
