In 2021, 97 percent of video ad impressions viewed on connected TV (CTV) were watched until the end in North America. Average completion rate (on any device) stood at 78 percent.
Connected TV (CTV) advertising completion rates in North America from 2015 to 2021
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Extreme Reach. (August 15, 2022). Connected TV (CTV) advertising completion rates in North America from 2015 to 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach. "Connected TV (CTV) advertising completion rates in North America from 2015 to 2021." Chart. August 15, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach. (2022). Connected TV (CTV) advertising completion rates in North America from 2015 to 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach. "Connected Tv (Ctv) Advertising Completion Rates in North America from 2015 to 2021." Statista, Statista Inc., 15 Aug 2022, https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach, Connected TV (CTV) advertising completion rates in North America from 2015 to 2021 Statista, https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/ (last visited November 21, 2024)
Connected TV (CTV) advertising completion rates in North America from 2015 to 2021 [Graph], Extreme Reach, August 15, 2022. [Online]. Available: https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
