In 2021, 97 percent of video ad impressions viewed on connected TV (CTV) were watched until the end in North America. Average completion rate (on any device) stood at 78 percent.
Connected TV (CTV) advertising completion rates in North America from 2015 to 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Extreme Reach. (August 15, 2022). Connected TV (CTV) advertising completion rates in North America from 2015 to 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach. "Connected TV (CTV) advertising completion rates in North America from 2015 to 2021." Chart. August 15, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach. (2022). Connected TV (CTV) advertising completion rates in North America from 2015 to 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach. "Connected Tv (Ctv) Advertising Completion Rates in North America from 2015 to 2021." Statista, Statista Inc., 15 Aug 2022, https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach, Connected TV (CTV) advertising completion rates in North America from 2015 to 2021 Statista, https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/ (last visited November 03, 2024)
Connected TV (CTV) advertising completion rates in North America from 2015 to 2021 [Graph], Extreme Reach, August 15, 2022. [Online]. Available: https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/