In 2021, 97 percent of video ad impressions viewed on connected TV (CTV) were watched until the end in North America. Average completion rate (on any device) stood at 78 percent.
Connected TV (CTV) advertising completion rates in North America from 2015 to 2021
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Extreme Reach. (August 15, 2022). Connected TV (CTV) advertising completion rates in North America from 2015 to 2021 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach. "Connected TV (CTV) advertising completion rates in North America from 2015 to 2021." Chart. August 15, 2022. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach. (2022). Connected TV (CTV) advertising completion rates in North America from 2015 to 2021. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach. "Connected Tv (Ctv) Advertising Completion Rates in North America from 2015 to 2021." Statista, Statista Inc., 15 Aug 2022, https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
Extreme Reach, Connected TV (CTV) advertising completion rates in North America from 2015 to 2021 Statista, https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/ (last visited December 31, 2024)
Connected TV (CTV) advertising completion rates in North America from 2015 to 2021 [Graph], Extreme Reach, August 15, 2022. [Online]. Available: https://www.statista.com/statistics/1240046/ctv-ad-completion-rates/
