
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn the third quarter of 2025, the Microsoft Teams mobile app registered around 10.5 million downloads in the region of Europe, the Middle East, and Africa. North and Latin America saw approximately 8.6 million downloads in the examined period.
According to a survey conducted in 2023, professionals in the United States reported dedicating most of their office time to meetings, by spending over 10 hours per week on them. The global outbreak of the coronavirus pandemic affected offline work interactions and forced companies to adopt communication solutions. It made videoconferencing platforms, including market leaders of 2024, Microsoft Teams, and Zoom, grow significantly due to a boost in their usage. Between the fourth quarter of 2019 and the first quarter of 2020, downloads of the Microsoft Teams mobile app in Europe, the Middle East, and Africa increased by more than 750 percent. While in 2020 downloads of both Microsoft Teams and Zoom increased worldwide, the Zoom mobile app recorded higher numbers of downloads, reaching 129 million in the Asia-Pacific region in the second quarter of 2020.
At the end of 2019, Zoom meetings’ had round 10 million participants daily, but in April 2020, this number had skyrocketed to reach to 300 million. Similarly, Microsoft Teams had 20 million daily active users (DAUs) in 2019, which experienced a growth of around four times in the following year, reaching 75 million DAUs. In 2023, Microsoft Teams counted over 320 million active users engaging with the platform daily.
As of the first quarter of 2024, over 75 percent of internet users worldwide reported to use e-mail services on a monthly basis. Users based in the United States reported sending the highest number of e-mails per day, with around 10 billion e-mails in April 2024. Germany and Ireland followed with 8.5 and 8.4 billion e-mails sent each day. It is estimated that the number of e-mails sent daily worldwide will grow to around 410 billion by 2027. In terms of most used e-mail service, Apple MPP stood first with 55 percent of e-mail opens as of March 2024, while Gmail and Outlook followed with 30.57 and 4.06 percent of e-mails opened by the users.
Beyond traditional e-mail services, the increased access to artificial intelligence (AI) will facilitate e-mail writing, as 15 percent of users in the U.S. reported to use AI tools to write e-mails, while 25 percent plan to do so in the future as of March 2024.
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Everything on "Mobile messenger and communication apps" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Usage and reach
Leading global messengers
Privacy and community-focused apps
Messaging apps in professional usage
Spotlight: mobile messengers and e-commerce
Built-in chat social apps
Regional leaders
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