In 2020, 88 percent of individuals who made online purchases in the last three months bought goods from national sellers in the European Union member states. In comparison, 31 percent of individuals made cross-border purchases from EU sellers, while 22 percent of individuals purchased online from non-EU sellers.
Share of individuals who made domestic and cross-border online purchases (EU and non-EU) in the European Union (EU-27) in 2020
Individuals who purchased online in the last three months
Supplementary notes
Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises. The European ICT usage surveys aim to collect and disseminate harmonized and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.
Data coverage corresponds to code ISOC_EC_IBOS (Information Society Indicators).
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Eurostat. (May 25, 2021). Share of individuals who made domestic and cross-border online purchases (EU and non-EU) in the European Union (EU-27) in 2020 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1239845/domestic-and-cross-border-purchases-eu/
Eurostat. "Share of individuals who made domestic and cross-border online purchases (EU and non-EU) in the European Union (EU-27) in 2020." Chart. May 25, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1239845/domestic-and-cross-border-purchases-eu/
Eurostat. (2021). Share of individuals who made domestic and cross-border online purchases (EU and non-EU) in the European Union (EU-27) in 2020. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1239845/domestic-and-cross-border-purchases-eu/
Eurostat. "Share of Individuals Who Made Domestic and Cross-border Online Purchases (Eu and Non-eu) in The European Union (Eu-27) in 2020." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1239845/domestic-and-cross-border-purchases-eu/
Eurostat, Share of individuals who made domestic and cross-border online purchases (EU and non-EU) in the European Union (EU-27) in 2020 Statista, https://www.statista.com/statistics/1239845/domestic-and-cross-border-purchases-eu/ (last visited December 03, 2024)
Share of individuals who made domestic and cross-border online purchases (EU and non-EU) in the European Union (EU-27) in 2020 [Graph], Eurostat, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1239845/domestic-and-cross-border-purchases-eu/
