Price comparison habits before buying online worldwide 2022

Published by
Koen van Gelder,
Nov 9, 2024
Price checking is a priority for at least eight in ten online shoppers, according to an August 2022 survey conducted in the United States, United Kingdom, France, Germany, and Australia. Up to 83 percent of respondents said they usually compared prices on a few sites before making an online purchase. On the other hand, a total of 17 percent of respondents did not compare prices prior to buying online.

Share of global shoppers who usually compare prices before buying online as of August 2022

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Sources

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Release date

October 2022

Region

Worldwide

Survey time period

August 2022

Number of respondents

5,009 respondents

Age group

18-65+ years

Special properties

active online shoppers* in the U.S., UK, France, Germany, and Australia

Method of interview

Questionnaire

Supplementary notes

* Who had purchased at least one item online in the last 12 months.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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Overview

6

Online retailers

8

Consumption

8

Devices and social media

5

Further related statistics

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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