Connected TV ad revenue growth in the U.S. 2021, by company

Published by
Michele Majidi,
Feb 13, 2024
In 2021, advertising revenue generated by Hulu in the United States was expected to grow by 34.5 percent. In general, connected TV (CTV) advertising spending in the U.S. was expected to grow by 40.1 percent, to reach an expenditure of 11.4 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

Change in connected TV advertising revenue of selected companies in the United States in 2021

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Release date

May 2021

Region

United States

Survey time period

March 2021

Special properties

forecast

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Statistics on " TV advertising in the United Kingdom "

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Overview

5

Major players

5

Marketer insights

7

Consumer insights

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Spotlight: connected TV

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Further related statistics

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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