When purchasing small-ticket items, that is products under 200 dollars, Canadian consumers did not show a clear preference for in-store or online channels. In a poll from 2020, roughly 43 percent of consumers aged between 25 and 44 years stated they purchased both online and offline. The age range showing the highest preference for exclusively online shopping was 18 to 24 years, with 36.5 percent.
Preferred shopping channels for small-ticket items among Canadian consumers in 2020, by age
Characteristic
In-store
Both
Online
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The question was phrased by the source as follows: "In 2021, where are you most likely to purchase small-ticket items (i.e. fashion and accessories, beauty products, shoes)?"
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PayBright. (January 1, 2021). Preferred shopping channels for small-ticket items among Canadian consumers in 2020, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1239701/preferred-shopping-channels-for-small-ticket-items-canada/
PayBright. "Preferred shopping channels for small-ticket items among Canadian consumers in 2020, by age." Chart. January 1, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1239701/preferred-shopping-channels-for-small-ticket-items-canada/
PayBright. (2021). Preferred shopping channels for small-ticket items among Canadian consumers in 2020, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1239701/preferred-shopping-channels-for-small-ticket-items-canada/
PayBright. "Preferred Shopping Channels for Small-ticket Items among Canadian Consumers in 2020, by Age." Statista, Statista Inc., 1 Jan 2021, https://www.statista.com/statistics/1239701/preferred-shopping-channels-for-small-ticket-items-canada/
PayBright, Preferred shopping channels for small-ticket items among Canadian consumers in 2020, by age Statista, https://www.statista.com/statistics/1239701/preferred-shopping-channels-for-small-ticket-items-canada/ (last visited July 22, 2024)
Preferred shopping channels for small-ticket items among Canadian consumers in 2020, by age [Graph], PayBright, January 1, 2021. [Online]. Available: https://www.statista.com/statistics/1239701/preferred-shopping-channels-for-small-ticket-items-canada/