Digital audio audience in the U.S. and Canada 2021, by generation

Published by Patrick Leu, May 29, 2024
A study from 2021 on the audio streaming consumption in the United States found that 77 percent of Millennials stated that they consumed digital audio on a weekly basis or more often. Only 51 percent of the questioned people from the greatest generation, referring to people born around the second world war or before, said the same.

Weekly or more digital audio consumption in the United States and Canada as of 2021, by generation

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Release date

May 2021

Region

Canada, United States

Survey time period

January 5 to February 7, 2021

Number of respondents

42,224 core radio listeners

Age group

18 years and older

Special properties

from 470 radio station databases

Method of interview

Online survey

Citation formats
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Statistics on " Gen Z media consumption in the United States "

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Overview

7

Leading entertainment choices

5

TV, video, and cinema

6

Audio

5

News

4

Gaming

6

Advertising

7

Further related statistics

20

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Topics

Gen Z media consumption in the United StatesGen Z and media consumption in selected markets in EuropeGen Z news consumption in the U.S.Advertising and marketing to Generation Z in the United StatesGeneration Z in Germany
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