In July 2024, Duolingo was by far the leading language learning mobile app, grossing roughly 33 million U.S. dollars via in-app purchase revenues during the month. Babbel ranked second, with over 5.4 million U.S. dollars generated on the mobile app. While Duolingo adopts a freemium model and is essentially free for users, Babbel offers a limited free trial period before asking users to choose a subscription plan. iHuman, which aims to increase literacy and Chinese character-writing ability in children, generated in-app revenues of 840,000 U.S. dollars during the measured period.
Leading language learning apps worldwide in July 2024, by revenue
(in U.S. dollars)
Characteristic
Revenue in U.S. dollars
Duolingo - Language Lessons
33,287,109
Babbel - Language Learning
5,412,662
Speak - Language Learning
1,589,763
Learn & Speak English Praktika
1,007,255
Pimsleur: Language Learning
990,495
Let's Talk: English Vocabulary, Grammar, Listening, Speaking, Studying English
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AppMagic. (September 16, 2024). Leading language learning apps worldwide in July 2024, by revenue (in U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1239610/top-language-learning-apps-by-revenue/
AppMagic. "Leading language learning apps worldwide in July 2024, by revenue (in U.S. dollars)." Chart. September 16, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1239610/top-language-learning-apps-by-revenue/
AppMagic. (2024). Leading language learning apps worldwide in July 2024, by revenue (in U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1239610/top-language-learning-apps-by-revenue/
AppMagic. "Leading Language Learning Apps Worldwide in July 2024, by Revenue (in U.S. Dollars)." Statista, Statista Inc., 16 Sep 2024, https://www.statista.com/statistics/1239610/top-language-learning-apps-by-revenue/
AppMagic, Leading language learning apps worldwide in July 2024, by revenue (in U.S. dollars) Statista, https://www.statista.com/statistics/1239610/top-language-learning-apps-by-revenue/ (last visited December 30, 2024)
Leading language learning apps worldwide in July 2024, by revenue (in U.S. dollars) [Graph], AppMagic, September 16, 2024. [Online]. Available: https://www.statista.com/statistics/1239610/top-language-learning-apps-by-revenue/
