Most-subscribed YouTube channels Asia 2023

As of October 2023, Indian music company T-Series had the most-subscribed YouTube channel from Asia and in the world, with more than 250 million subscribers. The leading three most-subscribed channels from Asia were from India, including SET India and Zee Music Company, followed by the South Korean girl group BLACKPINK, who had over 91 million subscribers as of October 2023.

YouTube in India

YouTube was the second most-used social media platform in the Indian market during recent years. Facebook still rules the Indian social media landscape with a market share of over 50 percent. Nevertheless, YouTube secured the highest brand index score among the youngest demographics – Gen Z surpassing Facebook, and Instagram in that regard.

 YouTube in Asia

The largest YouTube audiences in Asia are in India and Indonesia, with the former leading the ranks. Meanwhile, the service is restricted in China. Despite the growing number of viewers, YouTube’s usage rate has declined. Thus, the monthly market share of YouTube on mobile devices dropped to 5.5 percent in January of 2023, compared to around 7.5 percent recorded in the year prior.