Most chosen home care brands in the Poland 2021-2023, by consumer reach points

Published by
Adriana Sas,
Jul 4, 2024
In 2023, Velvet was Poland's leading home care brand, with approximately 17 million consumer reach points. Ludwik and Foxy followed, with 14 million consumer reach points each.

Leading 20 home care brands ranked by consumer reach points in Poland from 2021 to 2023 (in millions)

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Release date

July 2024

Region

Poland

Survey time period

2021 to 2023

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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