According to a consumer survey conducted in 2020, Indonesian households preferred modern trade such as supermarkets and department stores as the main purchasing channel for various product categories. The survey also shows the increase in the popularity of e-commerce or online channels among Indonesian households.
Preferred retail channels among households in Indonesia as of September 2020, by product category
Characteristic
Traditional trade
Modern trade
E-commerce/online
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Deloitte. (March 8, 2021). Preferred retail channels among households in Indonesia as of September 2020, by product category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1239085/indonesia-preferred-purchase-channels-by-category/
Deloitte. "Preferred retail channels among households in Indonesia as of September 2020, by product category." Chart. March 8, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1239085/indonesia-preferred-purchase-channels-by-category/
Deloitte. (2021). Preferred retail channels among households in Indonesia as of September 2020, by product category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1239085/indonesia-preferred-purchase-channels-by-category/
Deloitte. "Preferred Retail Channels among Households in Indonesia as of September 2020, by Product Category." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1239085/indonesia-preferred-purchase-channels-by-category/
Deloitte, Preferred retail channels among households in Indonesia as of September 2020, by product category Statista, https://www.statista.com/statistics/1239085/indonesia-preferred-purchase-channels-by-category/ (last visited August 24, 2024)
Preferred retail channels among households in Indonesia as of September 2020, by product category [Graph], Deloitte, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1239085/indonesia-preferred-purchase-channels-by-category/