Global software as a service (SaaS) countries 2024, by number of companies

In 2024, there were approximately 9,100 software as a service (SaaS) companies in the United States. Together, they had around 15 billion customers worldwide. The United Kingdom takes the second place with 1,500 companies and 293 million customers worldwide. SaaS is a software licensing model delivered via the cloud.

What is SaaS?

SaaS, often referred to as “on-demand software”, is a software distribution model in which the service provider hosts the program in a data center for consumers to access via the internet. Customers that subscribe to the service can access the software with just a client program or web browser. In the process, it eliminates the requirement to maintain the hardware or other resources that were previously necessary. Human capital management (HCM) software, collaboration software and customer relationship management (CRM) software are among the applications where public cloud SaaS has a high penetration rate.

Major providers

Big tech companies such as Apple, Microsoft and Alphabet(Google) are the leading providers in the global SaaS market. A leading player in B2B customer relationship management (CRM), Qualtrics brought in total net sales of 811 million U.S. dollars in 2022.