Preferred purchase channel for daily necessities in Japan 2024

Published by C. Diep, May 6, 2024
Drugstores were the preferred shopping channel for daily necessities as revealed in a survey conducted in February 2024 in Japan. Overall, physical stores were the places-to-go for non-food daily household necessities like sanitary products and toiletries, with drugstores being the channel of choice for more than 61 percent of respondents.

Preferred purchase channel for daily household necessities in Japan as of February 2024

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Release date

April 2024

Region

Japan

Survey time period

February 14 to 19, 2024

Number of respondents

3,000 respondents

Age group

20-79 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which stores or methods do you use to buy the following products? - Daily necessities and household goods."
Daily necessities include household detergents, soap, hygiene products, and disinfectants among others.

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Statistics on " Personal care in Japan "

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Overview

5

Body care

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5

Hair care

5

Oral care

4

Sanitary products

5

Major domestic companies

5

Household expenditure

4

Personal grooming

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