According to an April 2022 survey conducted among consumers in the United States, the chance to win large prizes appeared as the most desired feature in a loyalty or reward program in the travel, credit card, retail, and everyday products industries. Nearly 20 percent of consumers would like to see cryptocurrency rewards in credit cards loyalty programs, while 22 percent of respondents would appreciate VIP tiers in retail loyalty programs.
Leading features expected in loyalty or rewards programs according to consumers in the United States as of April 2022, by sector
Feature
Travel
Credit card
Everyday
Retail
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Merkle. (March 22, 2023). Leading features expected in loyalty or rewards programs according to consumers in the United States as of April 2022, by sector [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1238920/features-loyalty-programs-us/
Merkle. "Leading features expected in loyalty or rewards programs according to consumers in the United States as of April 2022, by sector." Chart. March 22, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1238920/features-loyalty-programs-us/
Merkle. (2023). Leading features expected in loyalty or rewards programs according to consumers in the United States as of April 2022, by sector. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1238920/features-loyalty-programs-us/
Merkle. "Leading Features Expected in Loyalty or Rewards Programs According to Consumers in The United States as of April 2022, by Sector." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1238920/features-loyalty-programs-us/
Merkle, Leading features expected in loyalty or rewards programs according to consumers in the United States as of April 2022, by sector Statista, https://www.statista.com/statistics/1238920/features-loyalty-programs-us/ (last visited July 22, 2024)
Leading features expected in loyalty or rewards programs according to consumers in the United States as of April 2022, by sector [Graph], Merkle, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1238920/features-loyalty-programs-us/